Proposition 022 – Conditions for adoption

The likelihood that a new civilisation element will be incorporated into a personal civilisation is partly determined by its simplicity and comprehensibility, its perceived usefulness, the frequency with which it is presented, and the social consequences of acceptance or rejec­tion.

• Explanation. In addition to the previously described correspondence with the personal civilisa­tion and the evalua­tion of the source, civilisation elements differ in properties and circumstances that facilitate or impede their adoption and dissemination. Simplicity and comprehensibility, per­ceived usefulness, repeated exposure, reach, and the social consequences of acceptance or rejec­tion are factors that can be investigated empirically and sepa­rately.